Immerse yourself in the astonishing quality of the 4K HDR picture on Hisense's stunning ULED screen. Hyper-detailed 4K resolution combines with colour and contrast expanding HDR Perfect and the brand's Ultra Wide Colour Gamut tech, boosted by the visual depth of a Local Dimming screen for a stunningly realistic picture. The quad-core smart platform opens up a world of online apps and streaming services, while built-in Freeview Play catch-up service makes your favourite shows unmissable. With a dedicated Sports Mode to heighten the excitement of the sporting spectacle, the U7A is one sophisticated entertainment package, with exceptional picture quality. Read more… Delightful ULED Back-Light A ULED (Ultra LED) screen delivers a wealth of additional TV tech that goes beyond the 4K UHD package. Local Dimming dims specific areas of the panel to deliver better blacks and unbelievable picture depth. 4K Ultra High Definition To respond to screens getting bigger, brands have packed their screens with more pixels. This 50” screen has four times the number of pixels than 1080p Full HD TVs, delivering stunning realism, natural motion and incredible detail. HDR Perfect Forays into contrast and colour-boosting High Dynamic Range (HDR) have begun, and Hisense are no exception. With this set's 8-bit panel, they've delivered top-shelf HDR to deepen your view and show shades previously unseen in home entertainment. Expanding light, dark and every colour in between to extraordinary new levels, this model's picture gets closer to real life. With boosted brightness, HDR Perfect dramatically enhances detail and takes contrast and colour to the next level, for a picture of stunningly true-to-life accuracy and clarity. Features: Ultra Contrast: uses Local Dimming throughout the screen for more striking brightness, and an image of astonishing depth. Ultra Motion: ensures a beautifully smooth, fluid visual experience, even in the most fast and frantic action sequences. Ultra Wide Colour Gamut: with over a billion hues this ULED screen produces a breathtakingly vivid colour-scape that's accurate to the natural world, exactly how the director intended. Sports Mode: enhances live sports coverage so you can revel in every second of the game. A dedicated button on the remote improves sharpness, reduces blur and enhances audio, taking you closer to the atmosphere of the stadium. Seamless Smart Platform This set's Hisense Smart platform is run by a rapid quad-core processor, so you'll browse seamlessly. Do anything from streaming 4K shows on Netflix and Amazon, keep up with the weather on Accuweather or play clips on YouTube. With one-touch remote control access and customisable launcher there's plenty of apps to keep you entertained including Wuaki. tv, Plex, Facebook and Twitter. * Download the RemoteNOW app (iOS and Android) to turn your smart device into a handy remote and cast content from your phone or tablet to the TV. Freeview Play This Hisense TV features Freeview Play. Combining catch-up TV, on-demand services and live TV channels, watching what you want, when you want, is now easier than ever. It's free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Hub, All 4 and Demand 5 are also available without having to open specific applications. This will give effortless scroll back so you never miss a second of your favourite shows. Perfect partners With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either. Take a look at our full range of soundbars. Don't forget. . . If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable. View our collection of cables & connections And if you're looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands . *Some services may require subscription (sold separately) Please note: A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs. Delivery information : If you buy a sound bar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.