Step into the colour brilliance of 4K HDR with LG's stunning flagship model UK7550. 4K UHD resolution combines with Active HDR for visuals that will blow you away. LG's top-line TV tech ensures a staggeringly realistic picture of glorious detail, depth and clarity, and the IPS 4K Nano Cell display ensures it looks just as good from any angle. Use LG's award-winning webOS Smart platform to stream shows from such apps as Netflix*, interact by voice with its intelligent Thinq AI, and navigate with the intuitive Magic Remote. Read more… Stunning DTS Virtual X audio makes your viewing more immersive than ever, and the set's elegant, modern design lights up your living room. Whatever you are watching, it will look simply extraordinary on this masterpiece of modern entertainment. Stunning HDR Visuals LG are one of the forerunners of contrast and colour-boosting High Dynamic Range (HDR). As members of the UHD Alliance, they've delivered top-shelf HDR to deepen your view and show shades previously unseen in home entertainment. Expanding light, dark and every colour in between to extraordinary new levels, this model's picture gets closer to real life. With active HDR, this set supports multiple HDR formats so you'll get the full, glorious HDR treatment with pin-point accuracy. 4K Ultra High Definition To respond to screens getting bigger, brands have packed their screens with more pixels. This 49” screen has four times the number of pixels than 1080p Full HD TVs, delivering stunning realism, natural motion and incredible detail. And 4K upscaling increases the clarity of non-4K content. Features : Nano Cell Display : LG's IPS 4K Nano Cell technology means each individual pixel is only one nanometre apart for impeccable colour precision and volume, viewed from any angle. Ultra Luminance : thanks to local dimming technology, light output is independently adjustable in different areas of the screen for brilliant bright scenes contrasting with rich, dark shadows. True Colour Accuracy : colours are beautifully rich and realistic, accurately reflecting the shades of the natural world. DTS: Virtual X : places sound where it would naturally occur in space for a lifelike, immersive, multi-dimensional audio experience. TruMotion 100 : enhances the panel's native refresh rate for improved clarity of fast-moving action, taking you further into high-octane action movies or the sporting spectacle. Thinq AI : bringing the intelligence and convenience of voice interaction to the living room, this Thinq AI TV can listen, think and respond to your questions. Seamless webOS Smart Platform Revolutionising the way you watch and experience entertainment on your LG TV is the award-winning Smart TV webOS platform. Delivering a simple connection, simple switching and simple discovery, there is more entertainment available than ever before. You can stream Sky Movies or Sports through NOW TV, 4K UHD content through Netflix or Amazon, the latest movies and TV from Google Play and TalkTalk TV stores and even music from Spotify or YouTube. * Freeview Play This LG TV features Freeview Play. Combining catch-up TV, on-demand services and live television, watching what you want, when you want, is now easier than ever. It's free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Hub, All 4 and Demand 5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows. Elegant Modern Design Finished with a crescent stand, the minimal elegance of the steel silver and brilliant titan bezel enhances the viewing experience and completes the contemporary, cutting edge look of a beautifully designed television. Perfect partners With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either. Take a look at our full range of soundbars. Don't forget. . . If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable. View our collection of cables & connections And if you're looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands . *Some services may require subscription (sold separately) Please note: A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs. Delivery information: If you buy a sound bar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.